WOMSH ZERO IMPACT® SNEAKERS

THANKS TO THE COLLABORATION WITH LIFEGATE, WOMSH IS PART OF THE ZERO IMPACT® PROJECT.
Thanks to the collaboration with LIFEGATE, benchmark for the sustainable development through the business model “People, Planet e Profit”, Trade Promotions participates to the ZERO IMPACT® project: it was estimated the environmental impact generated by the whole lifecycle of the shoes “Womsh running” and “Womsh sneakers” considering the manufacturing process, the use and consumption of the main elements and resources, the product shipment and disposal at end of life.
Thanks to ZERO IMPACT®, it will be reduced and offset the CO2 emissions contributing to the creation and the protection of more than 5.800 mq of growing forests in Rome, in the Volusia and Madonnetta areas.

SINCE 2010, LIFEGATE IN COLLABORATION WITH THE MUNICIPALITY OF ROME, PARTICIPATES IN THE VEGETATION RECOVERY PROJECT
Since 2010, LIFEGATE in collaboration with the Municipality of Rome, participates to the recovery vegetation project which is part of the interventions that the Municipality intends to implement to reach the targets set in the Kyoto Protocol.
The increase of the forestal areas brings significant environmental benefits also on a local scale in terms of reducing noise and air pollution, regulation of microclimate and energy conservation, development of green areas accessible by the public and biodiversity.
In the Volusia and Madonnetta areas were carried out reforestation and conservation activities for a total area of ​​66,000 square meters.

THE ZERO IMPACT® PROJECT IS THE FIRST ITALIAN PROJECT WHICH IMPLEMENTS THE KYOTO PROTOCOL
Measures the environmental impact of activities, companies, products and people, calculating the emissions of carbon dioxide and greenhouse gases (equivalent Kg of CO2)
Reduces CO2 emissions through the implementation of consumption’s reductions and eco-efficiency projects
Offsets CO2 emissions through reforestation and protection of woody areas in Italy and worldwide (Costa Rica, Panama and Madagascar).
The project is supported by Italian and foreign Universities specialized in LCA, Life Cycle Assessment of the product for the scientific calculation of the environmental impact, and by the collaboration of Parks and Protected areas for activities concerning lands’ reforestation, planting, monitoring and safeguarding. The Modena’s Voluntary Ecological Guards periodically monitor the protected areas and verify the projects’ progress.


WOMSH - THE RECYCLABLE SNEAKERS

YOU’VE BOUGHT THEM, USED THEM FOR A LIFETIME AND NOW, IF FOR YOU ’ECOSUSTAINABLE’ IS MORE THAN JUST A WORD - YOU CAN RECYCLE THEM!
How? Instead of the usual inefficient methods you can deposit them in our recycling bins available at our authorized resellers.
And as an extra incentive we’ll give you a €10 Voucher for your next purchase, as a thank you for helping us help the environment.
Your old Womsh sneakers will be used for the ’I Giardini di Betty’ project, backed by ESO - to make flooring for kids parks.
Your old WOMSH sneakers will continue to live on in a new form and you’ll be part of a real eco-sustainable project!

WOMSH - Snik White Blue

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